2025 Season
Feed the Block — Wynn Nightlife x Corner Bar Management
32,000+
Total Attendance
Across three headline events, with individual nights drawing 9,700–15,000+
10,000+
Casino Crossover
Unique casino visits per event tracked via mobile location analytics
8M+
Social Impressions
Annually across Instagram, TikTok, and partner channels
123%
Audience Growth
Increase in followers year-over-year with 30,861 total signups
Operational Summary
Feed the Block is the large-scale, free cultural event series that launched F.E.E.D. as a destination. Produced in partnership with Wynn Las Vegas Nightlife (ForestHouse) and Corner Bar Management, the 2025 season featured three headline events — Gryffin, Major Lazer, and Diplo — transforming Fremont East into a high-energy cultural destination on Thursday evenings. With 32,000+ total attendees, 10,000+ casino crossover visits per event, nearly 8 million social impressions, and broadcast coverage across FOX, NBC, and CBS, the series demonstrated the district's capacity for city-scale cultural programming and directly catalyzed the creation of the F.E.E.D. platform.
Guest Count
32,000
Activation Scope
Infrastructure Used
- →Full East Fremont street closure and activation
- →Concert-grade main stage with world-class sound and lighting
- →Multi-venue integration across the district
- →Professional security perimeter and crowd management
- →Mobile location analytics and audience tracking
- →RSVP and credential management systems
Custom Elements
- ◆Headline performances by Gryffin, Major Lazer, and Diplo
- ◆Free, open-to-the-public Thursday evening format
- ◆Immersive street-festival atmosphere with 15,000+ capacity
- ◆Wynn Nightlife production and artist booking
- ◆Creator and influencer amplification program
- ◆LVCVA collaborative content and @Vegas social integration
- ◆Full broadcast media coordination (FOX, NBC, CBS)
“Feed the Block proved that East Fremont can deliver world-class entertainment at a scale that drives real economic impact — 32,000 attendees, national media coverage, and measurable casino crossover. This is the blueprint for activating Downtown Las Vegas.”
Corner Bar Management
Feed the Block 2025 Season
The Full Story
